The FOKUS Business Unit Future Applications and Media (FAME) hosts all the technical know-how needed for the realization of interactive media applications: services that can be converged on multiple media platforms, and personalizable services that enable interaction with a broad array of end devices. In all their work, the experts at FAME make consistent use of Web-based technologies. Moreover, they also play active roles in standardization committees (including ETSI, HbbTV, DASH-IF and W3C), support customers in the development of interoperable solutions, evaluate them and engineer showcases for visualization of their possible functionalities.