Contact Person
Stefan Arbanowski
FAME Robert Seeliger
Dr.-Ing. Stefan Arbanowski
Director
Business Unit FAME
+49 30 3463-7197

Dipl.-Ing. FH Robert Seeliger
Senior Project Manager
Business Unit FAME
+49 30 3463-7262

Fraunhofer FOKUS FAME Media Innovation Plattform 2018 Deutsche TV-Plattform
Dr. Stefan Arbanowski and Robert Seeliger discuss new kinds of personalized advertising for Live TV Deutsche TV-Plattform

FAME presents solutions at Media Innovation Plattform

News from Apr. 26, 2018

On April 25, 2018, the Fraunhofer FOKUS business unit FAME held two lectures on its solutions “Dynamic Ad-Insertion” and “HbbTV Measurement and Research Tool” at the “Media Innovation Plattform” organized by Deutsche TV-Plattform.

At the Media Innovation Plattform in Hamburg the latest technologies and developments concerning the topic smart media were discussed. Within the framework of the panel „Addressable TV: Personalisierte Inhalte und Zielgruppenoptimierte Werbung“, Dr. Stefan Arbanowski from Fraunhofer FOKUS presented the solution “Dynamic Ad-Insertion” developed by the business unit FAME. The “HbbTV Measurement and Research Tool”, also created by FAME, was introduced by Robert Seeliger. As a result of the event there is a general consensus: Individual and personalized advertising is the future of Live TV and will be available to a broad mass audience thanks to HbbTV 2.0. The measuring technologies and ad-insertion solutions of Fraunhofer FOKUS help to transform that vision into reality.


Related Links: