HbbTV Car Configurator showcase at dmexco 2011
News from Oct. 14, 2011
Together with SevenOne Media GmbH and Volkswagen, Fraunhofer FOKUS showcased an interactive Car Configurator application based on the new Hybrid TV standard HbbTV at dmexco 2011 in Cologne. The Digital Marketing Exposition and Conference is one of the major events for the digital marketing industry with more than 300 national and international attendees. Our joined presentation was widely praised by all visitors.